How to Apply Digital Marketing to Your Business

Learn everything you need to know to get started on your digital marketing journey in a Live Webinar with two Certified Facebook Lead Trainers with 8+ years of industry experience.  

*limited seats per batch

  • The webinar link will be shared with you via email after purchase.
  • This webinar will not be pre-recorded; instead it will be a live, practical demonstration and interaction with the trainers.
  • The product cost includes the live webinar itself, a recording of the webinar, as well as post-course support and other bonuses. See Course Details and What It Includes to know more.

#001 - How to apply Digital Marketing to your business. (SOLD OUT)

Session 1

Saturday, 18th April, 2020 

Time: 11 AM to 12 PM

*Webinar link will be shared after purchase (Limited number of registrations per batch) 

about the course

If you have ever been on the Internet (as you are at this very moment), you have without a doubt been the target of a Digital Marketing objective through a social media post, an ad, a blog or an email. Have you ever wondered how that happened? Now you don’t need to, as this course will demystify Digital Marketing for anyone who wants to understand it.

Digital Marketing has revolutionised the sales & marketing industry and as its relevance continues to grow, it is imperative for any business owner, entrepreneur, content or marketing person to understand how it all works.

In this short, easy-to-follow and affordable course, you will gain an insight into the various platforms available to you in the digital space, and the various marketing strategies you can apply (with real-life case studies) to target customers and find an audience. 

What You Will Need

The beauty of digital marketing is how little you need to get going! For this course, all you will need are:

  • A Laptop or a PC
  • Internet Access
Who Is This Course For
  • You have a start-up idea that relies heavily on the digital medium. This workshop will give you the basic understanding of digital marketing and set you on your path to realising your business idea.
  • You are a small- to medium-sized business owner who is struggling to grow your business. Have you considered digital marketing? Digital marketing has been a gamechanger for small business owners world over, and this could be your stepping stone.
  • You could be a college student who is curious about the potential of digital marketing. Well, you would be happy to know that a basic understanding of digital marketing can be a handy skill for anyone irrespective of your field. In fact, combining this with your set of skills could be what sets you apart in the job market.
  • You could be a professional from any background – a makeup artist, an architect, a lawyer, a doctor, a real-estate agent. If you’re looking to broaden your career horizon and have wanted to go independent – this will help you get there.
  • You are a freelancer or an entrepreneur struggling to establish your brand in the market. Now you can learn the necessary skills needed to create your own niche.

Or, you could be just about anyone looking to learn something new, current and relevant, then this would be right up your alley!

Course Content


Introduction to Digital Marketing

  • The Sales Funnel
  • Identifying Your Target Audience

Types of Digital Marketing

  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Influencer & Affiliate Marketing

Lead Generation – Survey

Digital Marketing Platforms

  • Google – SEO & Ads
  • Facebook & Instagram – Organic & Ads
  • YouTube – Organic & Ads
  • Know Your Competition & Research Their Strategies

Content Creation

  • Minimum Viable Product
  • Logo
  • Website
  • Forms


Campaign Strategy (with Real-Life Case Studies)

  • Planning A Campaign
  • Call to Action



For Aspiring Digital Marketers

  • Billing Models: Setting Billing Standards
  • Onboarding Clients: Best Practices
  • Transferring Assets Between Agencies: Best Practices
  • Business Development: How to Find Clients
  • Making A Digital Marketing Proposal

For Business Owners & Entrepreneurs

  • Metrics/Expectations When Hiring A Digital Marketing Agency
  • Digital Marketing Proposal: What to Expect
  • Transferring Assets Between Agencies: Best Practices


What it includes


One 1.5 hour session with a 30-minute Q&A


Live demos, real-life case studies and latest industry insights


Support via email for two weeks post course

How We’ve Helped Our Clients

  • This was a campaign to promote a self-help book on public speaking called Speechless, co-authored by Roshan Abbas & Siddharth Banerjee. To help the book become an Amazon Bestseller, the objective was for the book to rank #1 or as high as possible on as many Amazon categories.
  • The challenge was that we were promoting a product on a third-party website (Amazon), which meant we had no access to any conversion metrics (i.e. data on Add to Cart, Purchases, etc.).
  • However, we still found ways (which we will only disclose over the Webinar) to promote the book on Amazon via Facebook & Instagram Ads that ultimately improved sales figures, as well as the book's ranking in a number of categories.


1. We managed the online marketing and social media for Asia’s Largest TEDx event, the TEDxGateway held in Mumbai on 23rd February 2020.
TEDx Shashi Tharoor              
2. We promoted two editions of Kommune's Spoken Fest  Delhi’s first edition in December 2019 and Mumbai’s third edition in January 2020  both of which generated a collective footfall of over 15,000.                                                                                                                                                                                                                

3. We worked with The Fittest League, India's first competitive fitness platform, to promote weekly editions of Gully Fitness, which were locality based CrossFit events aimed at building a larger fitness community.

4. We sold out all tickets for Mehfil, an event held in April 2019, organised by Kommune, a platform for performers and performing arts.                                           

5. We have promoted multiple Spoken Word based events in and around Mumbai for Kommune.


6. Between December 2018 and April 2019, we marketed
 60+ house parties for Mumbai-based Beatmap, a niche concept for the urban youth. We helped them scale to 2-3 parties a week and expand to Pune, Bangalore and Hyderabad.


7. We have worked with Dysco, a professional networking platform, to promote Mind the Gap via Facebook & Instagram Ads & Email Marketing, an event that brought together creative minds and professionals to discuss gender equality within professions and workplaces.   

 Ankur Tewari - Dysco

8. We worked with Raell Padamsee’s ACE Productions to promote a number of their shows, including The Sound Of Music, The Epic, How I Met Your Father, featuring Cyrus Broacha, and many more.                                                                                                                                                                                                                    
  • This was a Retargeting Campaign directed at all Adds to Cart (in the last 15 days), excluding the Purchasers, with an ad creative specifically designed for that audience reminding them of their pending purchase. We achieved 10.5 X Return on Ad Spend.                                                                                                                 
  • We kept a short sales period so we could build a sense of urgency in the potential buyers and ran ads only to a hot audience, i.e. those who had already shown interest in the product by Adding to Cart, which gave us strong conversion rates.
  • From February 2019 to March 2020, we earned  6.15 X Return on Ad Spend for this Fitness & Health Supplement brand.

1. One of our clients is a Yoga Teacher Training School franchise based in Rishikesh and Goa. Their target audience is a broad base of foreign nationals from across the world.

To generate leads for their school in Goa, we ran Facebook ads to a cold audience for brand awareness with creatives that highlighted the key features of the yoga school; followed by ads with testimonials to build trust with the warm audience, i.e. those who showed an interest in the first set of ads.

For a product worth Rs 90,000, we achieved an Average Cost Per Lead of Rs 1,400 with a conversion rate of more than 60%. The client earned their Return on Investment within the first week of each month.



2. The following was the result of a campaign we ran to generate high-quality leads for an event for our client Beatmap, an offline social networking platform for the urban youth.

The results show that for a ticket price of Rs 500, we had an Average Cost Per Lead of Rs 20 with a conversion rate of almost 100% i.e. almost all the leads we generated for our client ended up converting into a paying customer.


Lead Generation Specialist



Meet your trainers

Rachit Hegde

Co-Founder & Digital Marketing Head at
The Small Business Project

Certified Facebook Lead Trainer

Rachit Hegde is a Startup Consultant, Business Development and Digital Marketing Specialist who is always in step with the ever-evolving digital marketing industry. He has devised creative solutions to tricky business problems for many clients from various industries for over half a decade. 

With his vision to transform small businesses through the magic of digital marketing, he has helped many small and medium businesses scale by reaching out to the right audience and driving each lead through to conversion – all of this has given him a keen eye for zoning in on what makes a business tick.

Rachit has a Bachelor’s degree in Mechanical Engineering and a Master-Level Certification in Digital Marketing from Digital Vidya. He is also a Certified Facebook Lead Trainer.

Harshith Bangera

Digital Marketing Manager at
The Small Business Project

 Certified Facebook Lead Trainer

As Digital Marketing Manager at The Small Business Project, Harshith Bangera is at the helm of numerous social media marketing campaigns for brands and businesses across industries. 

Over the last three years, he has specialised in developing cross-platform marketing funnels, e-commerce marketing, inbound strategies, customer acquisition and customer value optimisation for various businesses. While he is not cracking numbers and developing ad strategies, he's also a CrossFit enthusiast and a long-distance runner. 

This computer science & engineering graduate-turned digital marketer is also a Certified Facebook Lead Trainer.


What Sets Us Apart


From a few hundred rupees (a few dollars) to monthly budgets of 15 Lakhs ($20,000), we’ve tried and tested ad campaigns for a variety of industries, including education, food & beverages, hospitality, social work, e-commerce businesses, jewellery, healthcare, skincare, fitness, technology & home products. We have even marketed for a number of events in the theatre space, music concerts, house parties, Kommune’s Spoken Fest, and most recently, Asia’s largest TEDx event, the TEDxGateway, in Mumbai.

 Over the years, we’ve had big wins, learnt from our losses and we are now giving away our trade secrets in an easily digestible, affordable crash course – basically, something we wish we had access to when we were starting out. What’s more, we will even provide email support post course completion and help you connect with other businesses and digital marketers.

Industry Experience

Live Demonstration


Q&A Sessions

Real-Life Case Studies

Email Support


#001 - Facebook Ads Live! - (5th & 6th April)

Session 1 – Saturday (4:30pm-6:30pm)

Session 2 – Sunday (4:30pm-6:30pm)

*Webinar link will be shared after purchase of course (Limited number of registartions per batch) 

People Who Have Worked With Us Say

“I can proudly say that I have had a steep increase in revenue ever since I have signed up with them. The TSBP team puts in a lot of effort for every single one of our events and gets us maximum traction on social media, so we can get maximum walkins at our business. Their expertise with paid promotions on Facebook & Instagram is fabulous & they always spend under the budget allocated to them. They do their targeting wisely, aiming for the right audience rather than the masses who may not be relevant to the business.”

Nikhil Suresh

Business Owner, Hopscotch Resto Pub